About us

Santino is a Brazilian brand established in 1992, leading in the market for decades in the production of an extensive range of travel products such as suitcases, briefcases, handbags, backpacks and accessories.

In 1993, Santino continued to innovate the concept of luggage by introducing features such as shoulder straps for easy carrying and angle brackets to enhance the structure and security of their products. Within a year of our debut, Santino expanded our sales to the entire territory of Brazil.

In 1995, Santino created a new security standard to its travel line by introducing zippers with a padlock ring feature and support corner points, which provided even more security for our customers. 1995 was also marked by a significant milestone as Santino expanded to 1,000 points of sale and opened 25 representative offices.

In 1997, Santino introduced a groundbreaking innovation
that surprised the market: with the introduction of larger luggage featuring trolleys, support points and double wheels, the company revolutionized the luggage market and set a new standard for convenience and comfort. Santino became known as a synonym for quality throughout Brazil.

The year 1998 was marked by a significant visual update for the Santino brand, resulting in a more expressive, robust and impactful representation, strengthening its presence and reinforcing its reputation as a leading player in the industry.

In 1999, Santino once again revolutionized the market with the launch of the EVA suitcase, bringing a new world of shapes, colors and features, as well as completely changing the market’s concept of a suitcase. In the same year, Santino also developed the card lock to enhance the security of each suitcase.

In 2001, Santino debuted at the largest fashion fairs in Brazil, showcasing its comprehensive range of products. In addition, Santino launched a new line of polycarbonate suitcases, which proved to be a major success for their durability with the breaking of sales records.

In 2002, Santino participated in Brazil’s largest accessories fair, once again showcasing its full range of products. The company stood out as the most sought after by customers throughout the event. Santino celebrated its 10th anniversary by debuting the Francal international fair and trade show.

In 2003, Santino launched Queen Paris, a new brand for women’s handbags. The brand quickly gained popularity and success in the market. Additionally, the company introduced backpacks with trolleys, wheels and a laptop compartment for the first time, which were also a huge success and quickly sold out.

In 2005, Santino launched password padlocks as a new standard feature on Santino luggage products.

Santino achieved a major milestone in 2006 with the partnership of the Brazilian actress Helena Ranaldi. Renowned for her performances in telenovelas, Santino chose her to be the face of the Queens handbag campaign. In the same year, Santino also launched a backpack featuring a built-in laptop compartment, providing greater convenience and ease of use for customers.

In 2007, the Queens handbag line achieved remarkable success in sales, establishing itself as a prominent player in the fashion industry. To enhance its image and appeal to a wider audience, the brand teamed up with another well-known actress Carol Castro, who became the spokesperson for the Queens handbag line. Through her endorsement, Carol Castro not only reinforced the brand’s prestige but also added to the elegance and sophistication that made the Queens handbags even more desirable.

2008 was a year of major achievements for Santino, marked by new licenses from popular brands including Playboy, Ben 10 and Fairly Odd Parents. Santino also celebrated the opening of a new showroom which provided an impressive showcase for its extensive product line.

In 2009, Santino continued to strengthen its brand with the partnership with popular actress Vanessa Giácomo as another spokesperson for the Queens bags campaign. In addition, the company
continued to set new standards with the introduction of a three-wheeled children’s backpack.

In 2010, actress Fernanda Paes Leme became the face of Santino’s travel bags and suitcases campaign.

In 2011, Santino celebrated its expansion with the opening of a new distribution center in Itajaí, a port city in the state of Santa Catarina. The new 10,000 square meters (107,693 square feet) center provided the company with an increased capacity to manage and distribute its products.

In 2012, Santino partnered with the protagonist couple of several soap operas Vanessa Giacomo and Carlos Casagrande as the faces of the brand’s new campaign. This move helped to further elevate the brand’s prestige and appeal.

In 2013, Santino was invited to partner with a soap opera and launched a collection of exclusive bags to be used by the characters on the show. Expanding its product line with a new jewelry box, Santino also launched the first super-light suitcases in the Brazilian market.

In 2014, Santino was invited by FIFA to be a partner during the World Cup with the support of Brazil’s largest TV broadcaster, Globo. Santino launched an exclusive line of World Cup products, which included the participation of actors Thiago Rodrigues and Bruna Marquezine.

In 2015, one of Brazil’s most renowned and international models, Shirley Mallmann, made her debut as the face of the Queens handbag collection, showcasing Queens’ commitment to luxury.

Santino also launched new lines of mixed material (ABS and polycarbonate or ABS and EVA) suitcases, which were easy to clean and offered greater resistance and a variety of unique, beautiful colors. These suitcases also came
equipped with a metal latch lock that requires a numeric key and can require additional keys for enhanced security.

In 2016, Santino continued to expand its presence in the market by participating in regional fairs. This increased the company’s presence in more states across Brazil, showing its commitment to reaching new customers and exceeding any expectations.

In 2017, Santino launched a series of glamorous campaigns for its Queens handbag collection, featuring Shirley Baum on the cover of Vogue Brazil. The company also launched a new l ine for young women called Miss by Queens, which was represented by none other than Miss Rio Grande do Norte.

In 2018, Santino continued to expand its product offerings with the launch of new lines and collaborations. One of them was the partnership with Adriane Galisteu, one of Brazil’s greatest models, who launched her own handbag brand with Santino. Additionally, the company launched a new line of polypropylene suitcases that do not crack and are flexible and resilient.

In 2019, Santino continued to elevate its brand image and expand its product offerings. This included a collaboration with French stylist Jean Paul Gaultier, who chose Paolla Rahmeier, known as the “Brazilian Brigitte Bardot”, as the face of the Queens handbag collection. This partnership glamorously bore fruit to the launch of new, highly- sophisticated handbag collections that were specifically designed to meet the needs of the most discerning customers.

In 2020, Santino continued to expand its product offerings with the licensing of Mormaii, one of the largest sports brands in Brazil, and the launch of partnerships with digital influencers. Learn More

In 2021, faced with the challenges of the pandemic, Santino adapted to the changing market by launching its
e-commerce platform, including B2B(business to business) and B2C(business to customer) options to reach our customers despite lockdowns. Despite the challenges, the brand remained present in the media, showcasing its resilience and dedication to its customers.

In 2022, Santino marked its 30th year in business with a year full of celebration and exciting design innovations in the travel and executive product lines. With the recovery of the economy, Santino continued to thrive and build on its 30 years of success in Brazil.

In 2023, Santino made a significant expansion into the American market, offering our products through both e-commerce and wholesale channels. In that same year, Santino was granted full authorization and certification by the TSA to use our custom locks worldwide on its products in the global market.