Santino, a company that specializes in producing travel bags and suitcases, enlisted Fernanda Paes Leme as the brand ambassador for their campaign in the year 2010. Paes Leme, a well-known Brazilian actress, was chosen for her popularity, influence, and appeal to the target market.

The partnership between Santino and Paes Leme was aimed at expanding the company's customer base by increasing brand awareness and visibility. As a public figure, Paes Leme brought a level of credibility and trust to the brand, which helped to attract new customers who were interested in the products endorsed by the actress.

Santino's travel bags and suitcases were designed to cater to the needs of modern-day travelers, providing a combination of functionality, style, and durability. The brand's product range included luggage in various sizes and colors, suitable for a wide range of travel purposes, including short trips, long-haul flights, and business travel.

Fernanda Paes Leme As Santino Brand Ambassador

The company's choice of Paes Leme as their brand ambassador was strategic, as the actress had a reputation for being stylish, elegant, and sophisticated. These characteristics were in line with the brand's image and helped to reinforce its positioning as a high-end luggage and travel accessory manufacturer.

Moreover, the partnership with Paes Leme helped to establish Santino as a leader in the luggage industry and strengthened the company's market position. The actress's endorsement of the brand helped to increase customer confidence in the company's products, and as a result, the demand for Santino's travel bags and suitcases increased significantly.

In conclusion, Santino's partnership with Fernanda Paes Leme in 2010 was a crucial step in the company's marketing strategy. The actress's reputation as a style icon helped to elevate the brand's image, expand its customer base, and increase its market share. Furthermore, her endorsement of Santino's travel bags and suitcases helped to establish the company as a leader in the luggage industry and solidified its position as a high-end manufacturer of travel accessories.